At Plus Ultra Strategies, we go against the grain of traditional association management companies by offering niche services to for-profit organizations.
Enhance your Company’s Internal Diversity and Inclusion Objectives.
The demographic shifts affecting almost every sphere of American life are likewise creating significant implications and opportunities for the business sector, touching everything from talent recruitment and retention to executive leadership development.
For-profit businesses that intend to remain relevant today and long into the future recognize the strategic importance of diversity and inclusion (D+I) as an important discipline. Many businesses and corporations are working to build competencies needed to foster collaboration among key team members and associates who come from a wide variety of demographic backgrounds and identities, recognizing that greater participation by diverse contributors can solve problems more creatively and identify growth opportunities that the association might otherwise miss.
For-profit businesses may apply a D+I lens to a variety of operational areas, including sales, marketing, customer relations, and marketing just to name a few.
Elevate your Company’s Brand Awareness vis-á-vis key Demographic Markets and Communities.
Public affairs is a term used to describe a company’s relationship with the general public and market. Our pubic affairs team will assist your company to better engage key stakeholders to better explain your company’s position on public policy issues.
Plus Ultra Strategies handles all of this for your organization.
Provide Real-time Market Findings to Increase your Company’s Bottom Line.
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
At Plus Ultra Strategies, we’ve got you covered!